Resource List

Resources (there are many more out there – this is just a start! – let us know if you have others)

  • Ask the Advocate: Find What You Need to Make the Case, recorded webinar by Patricia Tumulty (ALA’s Committee on Library Advocacy) and Marci Merola (ALA’s Office for Library Advocacy)
  • Association of College and Research Libraries (ACRL). “Marketing @ Your Library” website [this website is chock full of resources].
  • Bradley, Phil. Social Media for Creative Libraries. ALA Editions, 2014.
  • Brown, Susan. 8 – Practical Marketing for Public Libraries blog at Susan is the Marketing Director at Lawrence Public Library in Lawrence, Kansas
  • Crawford, Walt. Successful Social Networking in Public Libraries. ALA Editions, 2012.
  • Doucett, Elisabeth. Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons. ALA Editions, 2008.
  • Dow Schull, Diantha. Archives Alive: Expanding Engagement with Public Library Archives and Special Collections. ALA Editions, 2015.
  • Dowd, Nancy, Mary Evaneliste and Jonathan Silberman. Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian. ALA Editions, 2010. There is a Facebook group for library marketing folkshosted by Nancy Dowd and the crew at LibraryAware. If you’d like to join the group and share library marketing ideas and info, visit the page and click the join/request membership link.
  • James, Russell D. and Peter J. Wosh (editors). Public Relations and Marketing for Archives: A How-To-Do-It Manual. Society of American Archivists and Neal-Schuman, 2011.
  • Kendrick, Terry Kendrick. Developing Strategic Marketing Plans that Really Work: A Toolkit for Public Libraries. Facet Publishing, 2006.
  • Marquis, Kathy and Leslie Waggener. Local History Reference Collections in Public Libraries. ALA Editions, 2015.
  • Molaro, Anthony and Leah L. White (editors). The Library Innovation Toolkit: Ideas, Strategies, and Programs. ALA Editions, 2015.
  • Potter, Ned. The Library Marketing Toolkit. Facet Publishing, 2012. Also look at
  • Solomon, Laura. The Librarians’s Nitty-Gritty Guide to Social Media. ALA Editions, 2013.
  • Thomsett-Scott, Beth C. Marketing with Social Media: A LITA Guide. ALA Techsource, 2014.
  • Zickuhr, Kathryn, et al. Library Services in the Digital Age. Pew Research Center’s Internet & American Life Project, 2013 (Can be accessed at



The Society of American Archivists (SAA) Continuing Education courses ( Think about bringing one of these courses to your area or look at SAA’s website to find where one is being held.

  • Archival Exhibitions
  • Analyzing and Improving Archival Websites
  • Designing Usable Web Sites
  • Advocating for Archives
  • Building Advocacy and Support for Digital Archives
  • Raising Private Monies to Support Archival Programs
  • Towards Financial Sustainability in Archives


The American Library Association (ALA) has on demand webinars to consider at

  • Care & Feeding of the REAL Boss: Working Effectively with City and County Officials
  • Friends & Foundations: What They Do and How to Make the Most of Them
  • Fundraising 101
  • It’s All in the Planning: Getting Started on Strategic and Development Plans
  • Marketing Plans for the Faint of Heart
  • Transforming Our Image Parts I & II
  • Face-to-Face Presentation Skills: How to Present Like a Lion (Even if You Feel Like a Lamb)
  • How to Be a Webinar Superstar: Tips for Running Effective Online Presentations
  • Managing Traditional & Social Media for Libraries– FREE
  • Passion and Partnership: How a Very Small Library Created Programs with Huge Success
  • Project Outcome: An Overview of PLA’s Latest Initiative for Libraries– FREE
  • Screentastic! Using Screencasting as a Reference and Customer Service Tool