About a year ago, the PLASC Steering Committee had the idea to create a resource for all of us who struggle with marketing and advocacy. We tossed around various ways to present our tools, but our primary goal was to make it PRACTICAL! So we created this website to get things started in what we hope is the most practical way. We intend this website be for and about you – your needs, your comments, your ideas. Let me start by offering a list of five marketing ideas that seemed pretty cool to me:
· Think about getting your message out by texting instead of email, especially for younger patrons. For example, if you have a newsletter, you can text the URL when it’s published. Same with library events.
· Have you seen Texas A&M’s Research Games video? It’s a parody of the Hunger Games and is incredible for getting the word out about their library’s services. Maybe this is doable for your library?
· Join in on weekly hashtag themes like #ThrowbackThursday to build your social media following. Show the kids how hip you can be!
· Pin your LHC images or images from fun events. Post those interesting visual materials on Pinterest or Instagram and link them to your webpages.
· And speaking of visual, add a visual element to ALL your content pieces. Don’t you get tired of text? You’re not alone, so do your patrons. It’s important to have images break up your text paragraphs. And to prove it, here are library memes from the Craighead County Jonesboro Public Library that may inspire you to create your own.
PLASC hopes you enjoy the website we’ve created and that it becomes a useful tool for you. I’d like to give a shout out to PLASC Steering Committee member Jennifer Sharp for putting this website together. We couldn’t have done it without her.
Leslie Waggener, Outgoing PLASC Chair
(I’m actually quite shy…)