Welcome to PLASC’s Marketing and Advocacy Toolkit!

You have a set of interesting and useful local history materials.  Now it’s time to let patrons – and potential financial and collection donors – know about them. Of course, cataloging the materials and placing them in your library’s online catalog is of prime importance, but that is only the first step. Getting the word out to general and specialized audiences is also crucial. Here are some practical steps for doing so.  But don’t overwhelm yourself by attempting a lot of approaches at once.  Consider using approaches that work well with existing programs and build from there!  Use this site to discover what PLASC has to offer.